Robert Stevenson - Art Director

Through my career I have gained broad market experience in food, beauty, fashion, healthcare, fmcg, promotion, exhibitions and other sectors, across many countries. Currently, I am the Art Director with TrueParallel in Raleigh, together we have achieved some exceptional pieces of work, that have produced proven results for our clients, across a number of markets and environments. I have successfully Art Directed/managed crews in the production of photography, video and radio to ensure timely and accurate deliverables are met. Also, I lead and collaborate with multi-disciplinary teams in the concept, design and development of UX/UI deliverables.
Creativity
Turning an Idea into a Concept

One of the mainstays of effective design is creativity and original thinking, it's more than just pretty pictures.

Client Focussed
Listening is the most important part

This is where we scope out your project, discuss design direction, craft the experience, and all the fun stories.

Results
Delivering the solution

The Creativity has to match the Client Objectives, or you end up with something that looks great and says nothing.

What are we doing? Who are we doing it for? What do we want them to do?

The foundation of any work is a commitment to good planning and efficient project and production management. With considerable experience of co-ordinating large and complex jobs for clients to ensure the experience delivered – big and small – matches the initial defined outcomes.
Discover - What are we looking to do?
Define - Who is going to be our audience?
Develop - How are we going to get them there?